definition of mobile phone marketing :what is the definition of mobile marketing definition
The definition of mobile marketing
Day by day smart phone users are rising very fast. Lots of apps with internet access create a competitive marketplace for the company business firm. Now mobile phone creates an opportunity to customer attraction.The mobile phone is a medium or communication tool with customer & consumer.
Most of people always carrying mobile phone on there hand & it's switched on. so we can say without doubt most of short message are usually read. so marketer's are start mobile marketing .
When your surfing on the internet for the definition of mobile marketing then you will get given like bellow .
Businesses and their brands will reap massive rewards from mobile marketing & promoting
under the proper circumstances. once mobile marketing is finished with right way, you
can reach your customers via mobile with a message they really need to
hear however might not even understand it .
According to The Mobile Marketing Association
"Mobile marketing is a set of
practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network."
Professor Andreas Kaplan defines the meaning of the mobile marketing is like
"any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Another way we may define the mobile phone marketing is
“ Mobile is medium or tools for marketing communication through wireless networks”,
According to searchmobilecomputing.com
"Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign"
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