Email Marketing:Why use email marketing ?

Email is a effective marketing tools.
Day by day email's popularity growing . Here i post some important email statistic reports for better understanding about importance of using email marketing or why you should use email in marketing.

2014 to 2018 Email Accounts and User Forecast (M) Includes Business and Consumer Email users

The quantity of overall email accounts keeps on growing from more than 4.1 billion accounts in 2014 to more than 5.2 billion accounts before the end of 2018. The aggregate number of overall email clients, including both business and customer clients, is too expanding from more than 2.5 billion in 2014 to more than 2.8 billion in 2018.                                


Email remains the most pervasive type of correspondence in the business world, while different advancements, for example, person to person communication, texting(IM),versatile IM, and others are likewise grabbing hold, email remains the most omnipresent type of business correspondence.



Moreover, email is fundamental to the general Web encounter as an email account(i.e. email location) is obliged to sign up to any online movement, including social systems            administration destinations, texting and     whatever other sort of record or vicinity on the Web.                                      

Daily Email Traffic Forecasts

In 2014, the greater part of email movement originates from the business world, which accounts for more than 108.7 billion messages sent and got every day. Email remains the most

regular type of correspondence in the business space. Email utilization is developing in the business part and by 2018, business email will represent more than 139.4 billion messages
sent and got every day.Purchaser email movement, in any case, is easing off. While there is a developing number of Consumer email records and clients, Consumers by and large are sending and getting less messages and are selecting rather for different types of correspondence, for example, person to person communication locales, texting, Mobile IM,furthermore, SMS/content informing.







Business clients send and get by and large 121 emails a day in 2014, and this is anticipated that would develop to 140 emails a day by 2018


Note:This table shows just spam really conveyed to the client letter box, not spam gotten by notoriety channels or caught in isolate organizers. This incorporates both genuine spam and "graymail", for example pamphlets or notices that a client might
have needed at one time however didn't really needs to get



Person to person communication will develop from around 3.6 billion email accounts in 2014 to more than 5.2 billion email accounts  before the end of 2018. The larger part of person to person communication email accounts are in the Consumer space, be that as it may, business-arranged Enterprise Social Networks are

additionally indicating more grounded appropriation.

Portable IM has indicated exceptionally solid development over the previous year, while conventional desktop-based IM is backing off for different types of correspondence. The business utilization of IM is developing at a much speedier pace than the utilization of IM by purchasers.



This is because of the way that IM use in the working environment can be firmly checked and controlled by IT and clients are relied upon to utilize it much in the same way they utilize email. In the buyer space, then again, different advancements, for example, social systems administration or Mobile IM are turning out to be more prominent for coming to family and companions on the go.





The Mobile Email business sector keeps on showing quick development, because of the more extensive accessibility of email-fit cell phones at all value focuses. This development has been filled specifically by solid selection of well known Apple iOS and Google Android gadgets among both business and buyer clients. In 2014, overall Mobile email clients add up to 1.1 billion. Before the end of 2018, overall versatile email clients are normal to aggregate more than 2.2 billion.



In a work place, communication is extraordinarily vital. staff are currently fortuitously ready to create use of the numerous benefits of email. 

1. It is terribly straightforward to speak effectively with anybody within the workplace or anyplace within the world in spite of wherever they are settled. 

2.Another advantage of getting business email communication at work is that you just will answer purchasers quickly and simply. this implies that you just not ought to pay hours on the phone, attempting to urge through and feat messages with receptionists.

3.Messages is sent quickly, in an immediate.

4.The cost of causing associate email is incredibly low, in contrast to postage and alternative strategies of communication.

5.It is straightforward to use, merely kind the name of the recipient, a subject matter line and your message and click on the send button.

6.You can copy others on correspondence. you\'ll be able to even blind copy somebody (BCC) if you do not need the recipient of the e-mail to grasp that you just ar causing it to a different person. an oversized range of individuals is derived and communicated with promptly.

7.You can send attachments, like images, files and spreadsheets.

8.You can book appointments in alternative people\'s diaries. they will then settle for or decline the appointment.

9.Email saves time. No ought to pay valuable time aiming to somebody else\'s workplace. 

10.Emails is felt in your own time, once it\'s convenient for you. it\'s not invasive sort of a traveler or call which needs immediate attention.

11.It accelerates the progress method, documents is sent for comment, corrections is created quickly.

12.Emailing saves paper and printing prices.










There are lots of benefits of using email marketing . The most essential reasons are written bellow.


Email Marketing Is SIMPLE:It's easy to do & simple for anyone.

Low Cost & Eco Friendly: Email marketing cost is lower then traditional print marketing. It's also eco friendly for the paperless & save trees.

Easy To Tracking & Measuring: It's easy to measuring & tracking via analytics,subscribers,unsubscribers,bounce rate,Email marketing is easily measurable by the answer of how many people open the email,how many not open,and there negative positive feedback.