Understanding marketing
Understanding marketing
know-how advertising and marketing earlier than we will delve into digital advertising, it’s crucial to recognize the
basics that underpin marketing itself. in the end, virtual marketing has the
identical reason, intentions and objectives.
Dr Philip Kotler defines advertising as follows, “advertising and marketing is that characteristic of the
enterprise that may hold in constant contact with the employer’s purchasers,
examine their wishes, develop merchandise that meet those desires, and construct a programme
of communications to express the company’s functions”.